Connected TV (CTV) has transformed the way brands connect with audiences, merging the impact of traditional television with the precision of digital advertising. As streaming platforms dominate global consumption habits in 2025, advertisers need to evolve rapidly to stay competitive. This in-depth guide by Adomantra explores the strategies, trends, technologies, and measurement tools shaping CTV success in 2025. Whether you are a brand, marketer, or agency, this comprehensive blog will help you navigate the fast-changing ecosystem and maximize returns through advanced targeting and scalable solutions. It also highlights how CTV Advertising Solutions are becoming the backbone of modern digital campaigns due to their precision and measurable performance.

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